Garis kasar pemasaran

Pemasaran merujuk kepada proses sosial dan pengurusan di mana produk, perkhidmatan dan nilai ditukarkan supaya dapat memenuhi keperluan dan kemahuan suatu kumpulan. Proses-proses ini termasuk, tetapi tidak terhad pada, periklanan, promosi, pengedaran, dan jualan.

Garis kasar berikut diberikan sebagai suatu gambaran keseluruhan dan panduan semasa pada pemasaran:

Asas pemasaran

• Model perniagaan
• Pengguna
• Teras
• Kecekapan teras
• Pelanggan
  • Nilai sepanjang hayat pelanggan (CLV)
  • Pengurusan hubungan pelanggan (CRM)
• Ekonomi kesempatan
• Pengguna hujung
• Pengalaman kesan lengkung
• Pasar
  • Segmen pasar
  • Saham pasar
• Pemasaran
  • Pemasaran bisnes
  • Pengesanan Pemasaran
  • campuran pemasaran
  • Myopia pemasaran
  • Orientasi pemasaran, juga digelar fokus pelanggan atau konsep pemasaran
  • Pemasaran sasaran
• Jualan
• Jurujual lelaki
• Kelebihan bersaingan berterusan
• Value
  • Rantai nilai
  • Penghijrahan nilai

Cabang pemasaran

• Direct marketing

• Multi-level marketing

• Services marketing

• Sponsorship

Subdisiplin dan komponen pemasaran

• Consumer behavior
• Distribution
• Marketing management

• Marketing research
• Marketing strategy
• Pricing

• Product management
• Promotion (marketing)

Paradigma pemsaran

• Pemasaran hubungan
• Pemasaran rangkaian
• Pemasaran kepelbagaian
• Pemasaran evangelisme

Customer experience management (CEM)

• Brand experience
• Customer interface
• CEM integration

• CEM organization
• Experiential innovation
• Experiential marketing

• Experiential platform
• Experiential world

Strategi pemasaran

• Market dominance strategies
• Porter generic strategies
• Mass customization
• Vendor lock-in
• Scenario planning

Growth strategies

Main aritlces: Growth strategies and Growth Platforms

• Aggressiveness strategies
• Horizontal integration
• Innovation
• Innovation strategies
• Profit impact on marketing strategy
• Vertical integration

Marketing warfare strategies

• Defensive marketing warfare strategies
• Flanking marketing warfare strategies
• Guerrilla marketing warfare strategies
  • Guerrilla marketing
• Offensive marketing warfare strategies

Sejarah pemasaran

• History of advertising

General marketing concepts

Consumer behavior

• Aspirational age
• Aspirational Brand
• Buyer decision processes
  • Prospect theory
  • Loss aversion
  • Decoy effect
  • Time marketing
• Choice Modelling
• Demographics
  • Demographic profile
• Lifestyle
• Maslow's hierarchy of needs

Direct marketing

• Database marketing
• Direct Marketing Association
• Multi-level marketing

• Pyramid scheme
  • Large Group Awareness Training (LGAT)

• Specialty catalogs
• Telemarketing

Distribution

• Drop shipping
• Grey marketing
• Logistics
  • Logistic engineering
• Retail
  • Convenience store
  • Department store
    • List of department stores
  • Dollar store
  • Franchising
  • Retailers' cooperative
  • Shopping mall
  • Supermarket
    • List of supermarkets
• Supply chain
  • Supply chain management
• Wholesale
  • Wholesaler

Retail outlets

• Convenience store
• Department store
  • List of department stores

• Dollar store
• Franchising
• Retailers' cooperative

• Shopping mall
• Supermarket
  • List of supermarkets

Marketing management

• Marketing plan
• Management loose
• Strategic planning
• Implementation and control

Marketing research

• Master of Marketing Research
• Experimental techniques
• Observational techniques

• Qualitative marketing research
  • Concept testing
  • Focus group
  • Innovation game

Data analysis techniques used in marketing research

• Choice Modelling
• Cluster analysis
• Conjoint analysis
• Cross tab
• Discriminant analysis
• Factor analysis
• Intent scale translation
• Logit analysis
• Multi dimensional scaling
• Preference-rank translation
• Preference regression

Industry or market research

• Benchmarking
• Competitor analysis

• Ecological model of competition
• Environmental scanning

• Porter 5 forces analysis
• SWOT Analysis

Quantitative marketing research

• Statistical surveys
• Questionnaire construction
• Scales
• Sampling
  • Simple random sampling
  • Systematic sampling
  • Statistical surveys
  • Stratified sampling
  • Cluster sampling
  • Multistage sampling
  • Nonprobability sampling

Sampel

• Cluster sampling
• Multistage sampling

• Nonprobability sampling
• Simple random sampling

• Stratified sampling
• Systematic sampling

Harga

• Barter
• Choice Modelling
• Competitor indexing
• Cost-plus pricing
  • Break even analysis
  • Cost-plus pricing with elasticity considerations
  • Markup
• Discounts and allowances
  • Loyalty card
  • Loss leaders
• Geographical pricing and price zoning
• Penetration pricing
  • Price wars
• Joint product pricing
• Price
  • Odd price
• Price discrimination
  • Price skimming
  • Two part tariff
• Price elasticity of demand
• Price points
• Pricing objectives
• Pricing for profit maximization
• Psychological pricing
• Rate of return pricing
• Transfer pricing
• Variable pricing and real-time pricing
• Willingness to pay

Pengurusan produk

• Product
• Product differentiation
• Product life cycle management
  • Diffusion
    • Technology acceptance model
• Crossing the Chasm

• Technology lifecycle
  • Disruptive technology
• Life cycle cost analysis
• Planned obsolescence
• Product line
• Whole product

• Product portfolio
  • B.C.G. Analysis
  • G.E. Multi Factoral analysis
  • Contribution margin analysis
  • Cannibalization
  • Product bundling

Pengurusan jenama

• Brand alliances
• Brand equity
• Private brand
• Corporate branding
• Family branding
• Individual branding
• Corporate identity
• Trademark
  • Genericized trademark
• List of fictional brands

Pembungkusan dan pelabelan

• Mandatory labelling

Perkembangan produk baru

• Research and development
• Conjoint analysis

• Quality function deployment

• List of product failures

Positioning

• Discriminant analysis
• Factor analysis

• Multi dimensional scaling
• Perceptual mapping

• Preference regression

Promosi

Pengiklanan

• Advertising campaign
• Advertising slogan
• Ambush marketing
• Community marketing
• Billboard (advertising)

• Nielsen ratings
• Product placement
• Q Score
• Mass media
• Mind share

• Sex in advertising
• Subliminal advertising
• Subvertising
• Television commercial

Komunikasi pemasaran

• Integrated Marketing Communications

• Kelman's source characteristics

• Marketing communications planning framework

Publicity

• Corporate image
  • Cause marketing
• Doing a Ratner

• Public relations
• Trade fairs
• Undercover marketing

• Viral marketing
• Word of mouth and buzz

Jualan dan promosi jualan

• Negotiation
  • Shill

• Product churning
• Sales techniques

• Sales force management
  • Sales force management system

Pemasaran perkhidmatan

• Service
• Borderless Selling
• Quality
• Gaps analysis
• Complaints handling
• Experience economy
• Service sector
• Service mark

Senarai pemasaran

• Senarai information technology management topics
• Senarai international trade topics
• Senarai product failures
• Senarai management topics
• Senarai human resource management topics
• Senarai economics topics
• Senarai finance topics
• Senarai accounting topics
• Senarai information technology management topics
• Senarai production topics
• Senarai international trade topics
• Senarai business law topics
• Senarai business ethics, political economy, and philosophy of business topics
• Senarai business theorists
• Senarai economists
• Senarai corporate leaders

Lihat juga

Portal Pemasaran

Pautan luar

• Marketing dictionary