Identiti korporat

Daripada Wikipedia, ensiklopedia bebas.
Pergi ke pandu arah Pergi ke carian
Replika seorang India Timur Syarikat Hindia Timur Belanda/Syarikat Hindia Timur Bersatu (VOC).

Identiti korporat atau imej korporat ialah cara perbadanan, firma atau perusahaan perniagaan mempersembahkan dirinya kepada orang ramai (seperti pelanggan dan pelabur serta pekerja). Identiti korporat biasanya digambarkan melalui penjenamaan dan dengan penggunaan tanda dagangan,[1] tetapi ia juga boleh merangkumi perkara seperti reka bentuk produk, pengiklanan, perhubungan awam dsb. Identiti korporat ialah matlamat utama komunikasi korporat, untuk mengekalkan dan membina identiti agar selaras dan memudahkan objektif perniagaan korporat.

Secara umum, ini ialah tajuk korporat, logo (jenis logo dan/atau logogram) dan peranti sokongan yang biasanya dipasang dalam satu set garis panduan korporat. Garis panduan ini mengawal cara identiti digunakan dan biasanya termasuk palet warna yang diluluskan, muka taip, reka letak halaman, fon dan lain-lain.

Rujukan[sunting | sunting sumber]

  1. ^ Pat Matson Knapp; Judith Evans; Cheryl Dangel Cullen (2001). Designing Corporate Identity: graphic design as a business strategy. Rockport Publishers. ISBN 1-56496-797-2.

Bacaan lanjut[sunting | sunting sumber]

  • Balmer, J.M.T., & Gray, E.R., (2000). Corporate identity and corporate communications: creating a competitive advantage. Industrial and Commercial Training, 32 (7), pp. 256–262.
  • Balmer, John M. T. & Greyser, Stephen A. eds. (2003), Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing, London, Routledge, ISBN 0-415-28421-X.
  • Birkigt, K., & Stadler, M.M., (1986). Corporate identity. Grundlagen, Funktionen, Fallbeispiele. [Corporate identity. Foundation, functions, case descriptions]. Landsberg am Lech: Verlag Moderne Industrie.
  • Bromley, D.B., (2001). Relationships between personal and corporate reputation, European Journal of Marketing, 35 (3/4), pp. 316–334.
  • Brown, Jared & A. Miller, (1998). What Logos Do and How They Do It. pp.  6-7.
  • Chouliaraki, Lilie & M. Morsing. (2010) Media, Organizations and Identity. pp.   95
  • Dowling, G.R., (1993). Developing your company image into a corporate asset. Long Range Planning, 26 (2), pp. 101–109.
  • Du Gay, P., (2000). Markets and meanings: re-imagining organizational life. In: M. Schultz, Dutton, J.E., Dukerich, J.M., & Harquail, C.V., (1994). Organizational images and member identification. Administrative Science Quarterly, 39 (2), pp. 239–263.
  • M.J. Hatch, & M.H. Larsen, (Eds.). The expressive organisation: linking identity, reputation and the corporate brand (pp. 66–74). Oxford: Oxford University Press.
  • Kiriakidou, O, & Millward, L.J., (2000). Corporate identity: external reality or internal fit?, Corporate Communications: An International Journal, 5 (1), pp. 49–58.
  • Olins, W., (1989). Corporate identity: making business strategy visible through design. London: Thames & Hudson.
  • Paksoy, HB (2001). IDENTITIES: How Governed, Who Pays?
  • Pratihari, Suvendu K. and Uzma, Shigufta H. (2018), "CSR and corporate branding effect on brand loyalty: a study on Indian banking sector", Journal of Product and Brand

Management, Vol. 27 Iss: 1, pp. 57–78, DOI:10.1108/JPBM-05-2016-1194

  • Pratihari, Suvendu K. and Uzma, Shigufta H. (2018), "Corporate Social Identity: An Analysis of the Indian Banking Sector”, International Journal of Bank Marketing, Vol 36 Iss:

6, pp. 1248–1284, DOI:10.1108/IJBM-03-2017-0046

  • Pratihari, Suvendu K. and Uzma, Shigufta H. (2019), "A Survey on Bankers’ Perception of Corporate Social Responsibility in India”, Social Responsibility Journal, DOI:10.1108/SRJ-11-2016-0198
  • Rowden, Mark, (2000) The Art of Identity: Creating and Managing a successful corporate identity. Gower. ISBN 0-566-08318-3
  • Rowden, Mark, (2004) Identity: Transforming Performance through Integrated Identity Management. Gower. ISBN 978-0-566-08618-2
  • Schultz, M., Hatch, M.J., & Larsen, M., (2000). The expressive organisation: linking identity, reputation and the corporate brand. Oxford: Oxford University Press.
  • Stuart, H, (1999). Towards a definitive model of the corporate identity management process, Corporate Communications: An International Journal, 4 (4), pp. 200–207.
  • Van den Bosch, A.L.M., (2005). Corporate Visual Identity Management: current practices, impact and assessment. Doctoral dissertation, University of Twente, Enschede, The Netherlands.
  • Van den Bosch, A.L.M., De Jong, M.D.T., & Elving, W.J.L., (2005). How corporate visual identity supports reputation. Corporate Communications: An International Journal, 10 (2), pp. 108–116.
  • Van Riel, C.B.M., (1995). Principles of corporate communication. London: Prentice Hall.
  • Veronica Napoles, Corporate identity design. New York, Wiley, 1988. With bibl., index. ISBN 0-471-28947-7
  • Wheeler, Alina, Designing brand identity. A complete guide to creating, building, and maintaining strong brands, 2nd ed. New York, Wiley, 2006. With bibl., index. ISBN 0-471-74684-3
  • Wally Olins, The new guide to identity. How to create and sustain change through managing identity. Aldershot, Gower, 1995. With bibl., index. ISBN 0-566-07750-7 (hbk.) or 0-566-07737-X (pbk.)