1.0 INTRODUCTION 1.1Company Background History In 1969, an American named Horatio Sye Slocumm was sent by International ExecutiveService Corporation (IESC) to East Malaysia to start a bakery. Mr. Slocumm broughtwith him 35 years of baking experience with one of America’s leading chain of bakeries.Gardenia was born.Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread off its line in 1986. Withinfour short years, it became the bread market leader with an astounding 99 percent brandrecall rate and 80 percent top-of-mind recall.
“S. E. Asia’s Gardenia Breads and Creameries” In 1969, Gardenia Food Industries production of Gardenia bakery ices and creameries foods was first established in Kota-Kinabalu Sabah Malaysia by its founder (Datuk) Wong Tze Fatt, with North American bakery technical knowhow provided by Mr Scy Slocum of Atlanta USA and creamery technical knowhow provided by Mr Jim Humphries of California USA. Gardenia International Pty Ltd (Singapore) was subsequently set up in the Republic of Singapore as (Datuk) Wong Tze Fatt’s franchise development arm to promote his Gardenia Brand throughout the Far East and South East Asia.
looks like quite blur with the history.