Daya kreatif

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Daya kreatif merupakan proses membabitkan jumpaan idea atau konsep baru, atau kaitan baru antara konsep atau idea sedia ada, didorong oleh proses sama ada sedar atau luar sedar.

Dari sudut pandangan saintifik, hasil pemikiran kreatif (kadang kala dirujuk sebagai pemikiran mencapah (divergent thought), biasanya dianggap sebagai memiliki keaslian dan kesesuaian.

Sungguhpun secara intuitif fenomena mudah, ia sebenarnya amat rumit. Ia telah dikaji dari segi psikologi kelakuan, psikologi sosial, psikometrik, sains kognitif, kecerdasan buatan, falsafah, estetik, sejarah, ekonomi, kajian reka-bentuk, perniagaan, dan pengurusan antaranya. Kajian-kajian ini meliputi kreativiti harian, kreativiti luar biasa dan malah kreativiti buatan. Tidak seperti banyak fenomena dalam sains, tidak terdapat satu perspektif berwibawa tunggal atau takrifan daya kreatif. Dan tidak seperti unlike banyak fenomena dalam psikologi, tidak terdapat satu teknik pengukuran terpiawai.

Membezakan antara kreatif dan inovasi[sunting | sunting sumber]

Ia sering kali berguna untuk membezakan antara kreatif dan inovasi.

Kreatif biasanya digunakan bagi merujuk kepada tindakan menghasilkan idea baru, pendekatan atau tindakan, sementara inovasi merupakan proses menghasilkan dan menggunakan kreatif sebegitu dalam bentuk tertentu.

Dalam konteks organisasi, istilah inovasi sering kali digunakan bagi merujuk keseluruhan proses di mana organisasi menghasilkan idea kreatif baru dan menukarkannya menjadi barangan, perkhidmatan, dan amalan perniagaan yang berlainan, berguna dan memiliki daya komesial, sementara istilah krestif dikhususkan bagi kegunaan khusus dalam proses penghasilan idea berlainan oleh individual atau kumpulan, sebagai langkah perlu dalam proses inovasi.

Sebagai contoh, Amabile et al. (1996) mencadangkan bahawa inovasi "bermula dengan idea kreatif,"

"...creativity by individuals and teams is a starting point for innovation; the first is a necessary but not sufficient condition for the second."[1]

Sungguhpun kedua perkataan adalah berlainan, ia adalah seriring. Untuk berinovasi, pekerja perlu menjadi kreatif ujtuk kekal bersaing.

Lagi satu konsep penting dalam perbincangan istilah kreatif dan inovasi merupakan idea "novel" atau baru. pemikiran atau perlakuan yang bersifat kreatif dan seterusnya menjadikan ia berunsur inovatif mestilah mempunyai sifat "novelty" atau baharu - Tidak pernah dilakukan sebelumnya atau tidak yang biasa diketahui umum sebelumnya.

Nota[sunting | sunting sumber]

  1. Amabile, T. M., R. Conti, H. Coon, et al. (1996). "Assessing the work environment for creativity". Academy of Management Review 39 (5): 1154–1184. doi:10.2307/256995. 

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