Identiti korporat

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Replika seorang India Timur Syarikat Hindia Timur Belanda/Syarikat Hindia Timur Bersatu (VOC).

Identiti korporat atau imej korporat ialah cara perbadanan, firma atau perusahaan perniagaan mempersembahkan dirinya kepada orang ramai (seperti pelanggan dan pelabur serta pekerja). Identiti korporat biasanya digambarkan melalui penjenamaan dan dengan penggunaan tanda dagangan,[1] tetapi ia juga boleh merangkumi perkara seperti reka bentuk produk, pengiklanan, perhubungan awam dsb. Identiti korporat ialah matlamat utama komunikasi korporat, untuk mengekalkan dan membina identiti agar selaras dan memudahkan objektif perniagaan korporat.

Secara umum, ini ialah tajuk korporat, logo (jenis logo dan/atau logogram) dan peranti sokongan yang biasanya dipasang dalam satu set garis panduan korporat. Garis panduan ini mengawal cara identiti digunakan dan biasanya termasuk palet warna yang diluluskan, muka taip, reka letak halaman, fon dan lain-lain.

Rujukan[sunting | sunting sumber]

  1. ^ Pat Matson Knapp; Judith Evans; Cheryl Dangel Cullen (2001). Designing Corporate Identity: graphic design as a business strategy. Rockport Publishers. ISBN 1-56496-797-2.

Bacaan lanjut[sunting | sunting sumber]

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