Fail:Jessica Gomes at David Jones AW13 Fashion Launch (2).jpg

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David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...

A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.

David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.

"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.

David Jones talent: Napoleon Perdis Sophie Clarke- David Jones, General Manager shoes and Accessories Donna Player – David Jones, Group Executive, Merchandise Deb Foreman- David Jones, General manager of Menswear David Jones fashion family ( includes all fashion designers stocked at David Jones)

David Jones ambassadors and models: Miranda Kerr Jason Dundas Jessica Gomes Samantha Harris

Websites

David Jones official website www.davidjones.com.au

David Jones 'Fashion Launch' official website fashionlaunch.davidjones.com.au

Eva Rinaldi Photography

www.evarinaldi.com
Tarikh
Sumber Jessica Gomes
Pengarang
Eva Rinaldi  (1971–)  wikidata:Q37885816
 
Eva Rinaldi
Keterangan Australia jurugambar dan actress
Tarikh kelahiran 16 November 1971 Sunting ini di Wikidata
Tempat kelahiran Sydney
Tempat kerja
Sydney Sunting ini di Wikidata
Kawalan kewibawaan
creator QS:P170,Q37885816

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This image was originally posted to Flickr by Eva Rinaldi Celebrity and Live Music Photographer at https://www.flickr.com/photos/58820009@N05/8455054346. It was reviewed on 8 Februari 2013 by FlickreviewR and was confirmed to be licensed under the terms of the cc-by-sa-2.0.

8 Februari 2013

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Jessica Gomes

tarikh penubuhan

6 Februari 2013

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300 milimeter

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1,600

media type Inggeris

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semasa07:57, 8 Februari 2013Gambar kenit bagi versi pada 07:57, 8 Februari 20131,000 × 1,751 (1.33 MB)Puramyun31{{Information |Description=David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013... A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street s...

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