Pemasaran terbenam

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Pemasaran terbenam (embedded marketing[1][2][3][4]) atau penampakan produk (product placement) ialah teknik pemasaran yang melibatkan penampakan jenama atau produk tertentu dalam suatu karya atau media seperti filem atau rancangan televisyen untuk tujuan promosi yang khusus. Penampakan tersebut dilakukan baik secara tidak mengganggu persekitaran dan latar tempat karya tersebut, mahupun dengan ketaranya yang disertakan dengan pemakluman mengenai kewujudan produk yang dipergunakan seperti perkakasan elektronik[5] atau automobil.

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  1. ^ Schiller, Gail (June 1, 2005). "Win, Draw for Burnett Branding—Split Decision". The Hollywood Reporter. Dicapai 2 September 2010. But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant. 
  2. ^ Swift, Deanna (17 Julai 2001). "Leaked Memo Reveals WTO Plan to 'Sell' Itself to American Youth—Ever Since the Disastrous 'Battle of Seattle' in 1999, the World Trade Organization Has Been Trying To Remake Its Image. 'Positive Anarchy' Might Be Just the Solution". AlterNet. Dicapai 2 September 2010. Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands. 
  3. ^ "When Ads Get Personal". CEO. 1 September 2001. Dicapai 28 Mei 2014. The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands. 
  4. ^ Lomax, Alyce (23 Mac 2006). "Advertising, Disrupted". The Motley Fool. Dicapai 2 September 2010. Product placements and programming with embedded marketing messages are also becoming more prevalent. 
  5. ^ Rose, Steve (24 Jun 2014). "As seen on TV: why product placement is bigger than ever". The Guardian (dalam bahasa Inggeris). ISSN 0261-3077. Dicapai 27 Julai 2017.