Video tular

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Statistik tontonan video mingguan video muzik "Gangnam Style" karya PSY menggambarkan kesan "penularan" dalam kalangan penonton yang memuncak pada minggu kesebelas selepas ia diterbitkan di YouTube.[1]

Video tular atau video viral (Bahasa Inggeris: viral video[2][3]) ialah video yang menjadi masyhur atau popular setelah menular dalam kalangan orang ramai berikutan perkongsian ia dalam Internet lazimnya melalui laman web perkongsian khusus seperti YouTube serta media sosial dan e-mel. [4][5] Kandungan yang dikongsi barangkali bernada serius mahupun membangkitkan emosi berat, tetapi banyak lagi yang lebih berunsur jenaka hiburan termasuk produksi komedi televisyen (seperti yang diihasilkan The Lonely Island), penumpuan kepada lagu yang dianggap aneh (seperti "Numa Numa"[6][7] dan "Chocolate Rain"[8]), gelagat lucu (misalnya The Evolution of Dance[6]) ataupun kerenah ramai ;lagi-lagi daripada situasi politik (seperti I Got a Crush... on Obama[9]). Beberapa peristiwa yang diasksikan ramai juga telah dirakam "menjadi tular" seperti Pertempuran di Kruger.[10]

Satu pengulas memanggil video Kony 2012 video paling tular dalam sejarah[11] (kira-kira 34,000,000 penonton dalam tiga hari dan 100,000,000 penonton dalam enam hari[12]), tetapi "Gangnam Style" (2012) menerima satu bilion tontonan dalam lima bulan[13][14] dan merupakan video yang paling banyak ditonton di YouTube dari 2012 sehingga "Despacito" (2017).[15]

Laman web perkongsian yang lazim[sunting | sunting sumber]

Rujukan[sunting | sunting sumber]

  1. ^ Raw data accessed September 2, 2018 from Wayback Machine archives of YouTube video page stored by archive.org (click on year 2012 or 2013).
  2. ^ About.com, retrieved 30 March 2016, explains how "viral," which comes from virus, largely but not wholly relates to "viral video" in an online context http://webtrends.about.com/od/howtoguides/a/Viral-Online.htm
  3. ^ Oxford Dictionaries, retrieved 30 March 2016, used the following example of how "viral" relates to video: "the video went viral and was seen by millions" https://www.oxforddictionaries.com/definition/english/viral
  4. ^ "Definition of 'viral video'". PC Mag Encyclopedia. Retrieved 21 December 2012.
  5. ^ Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf
  6. ^ a b "How YouTube made superstars out of everyday people". 11 April 2010. The Guardian.
  7. ^ "Guardian Viral Video Chart". 8 June 2007. The Guardian.
  8. ^ Murphy, Meagan (22 September 2010). "'Numa Numa Guy' Fronting Band, Still Single". FOX411.
  9. ^ Tapper, Jake (13 June 2007). "Music Video Has a 'Crush on Obama'". ABC News. Retrieved 27 December 2014.
  10. ^ BBC News states "Almost 9.5m people have already watched the video, dubbed the Battle at Kruger, which was filmed by US tourist Dave Budzinski while he was on a guided safari." Published 9 Aug 2007, retrieved 26 March 2016 http://news.bbc.co.uk/1/hi/world/africa/6938516.stm
  11. ^ Flock, Elizabeth (4 April 2012): "Kony 2012 screening in Uganda met with anger, rocks thrown at screen". Washington Post.
  12. ^ "Kony most viral". Mashable. 12 March 2012. Dicapai pada 26 March 2016.
  13. ^ Editors, The. "How "Gangnam Style" Went Viral [Graphic]". Dicapai pada 1 June 2016. Petikan journal memerlukan |journal= (bantuan)Selenggaraan CS1: teks ekstra: senarai pengarang (link)
  14. ^ Laird, Sam. "Gangnam Style! The Anatomy of a Viral Sensation [INFOGRAPHIC]". Dicapai pada 1 June 2016.
  15. ^ "YouTube's 10 years of hits: Global recognition at last for Rick Astley". Dicapai pada 1 June 2016.