Singapore Girl merupakan slogan iklan visual konsisten yang diterapkan pada penggambaran pramugari dari Singapore Airlines (SIA) yang berpakaian khas "Sarung Kebaya" yang merupakan pakaian seragam SIA sejak tahun 1972 dan menjadi elemen penting dalam pemasaran SIA.
Rujukan[sunting | sunting sumber]
- "Press Release: Singapore Airlines A380 Lands..." First to Fly A380. 2006-09-05. Dicapai 2007-11-21.
Ms Jasmine Lum Wei Ming, Singapore Airlines, Stewardess
- "Cabin Crew Appointments". Singapore Airlines (UK Content) Job Adverts. 2007-11-05. Dicapai 2007-11-21.
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- "Current Uniforms - Cabin Crew". 2007. Dicapai 2007-11-21.
- Lee, Julian (2007-09-06). "Epitome of the modern woman keeps starring role". The Sydney Morning Herald. Dicapai 2007-11-21.
Singapore Airlines stewardesses dressed in sarong kebaya uniform pose at Changi International Airport in Singapore. Singapore Airlines have said the iconic Singapore Girl, a symbol of the carrier's renowned in-flight service standards, will remain. Dale Woodhouse, Singapore Airlines' manager of passenger marketing, said that she would still be "front and centre of the campaign", which began last week in the lead-up to the inaugural flight on October 26. "As usual she will be a central part of the branding and the image of Singapore Airlines," Mr Woodhouse confirmed after reports earlier this year had her permanently grounded for being too old fashioned and sexist. When asked if she had been updated, Mr Woodhouse replied: "What's there to update? She's eternal, she's the epitome of the modern image [of a woman] and the traditional style of Singapore Airlines. Why would you want to get rid of that?"line feed character dalam
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- Singapore Airlines Company Information, retrieved on December 24, 2006.