Singapore Girl

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Singapore Girl merupakan slogan iklan visual konsisten yang diterapkan pada penggambaran pramugari[1][2][3][4] dari Singapore Airlines (SIA) yang berpakaian khas "Sarung Kebaya" yang merupakan pakaian seragam SIA sejak tahun 1972 dan menjadi elemen penting dalam pemasaran SIA.[5]

Rujukan[sunting | sunting sumber]

  1. "Press Release: Singapore Airlines A380 Lands...". First to Fly A380. 2006-09-05. Diperoleh pada 2007-11-21. Ms Jasmine Lum Wei Ming, Singapore Airlines, Stewardess 
  2. "Cabin Crew Appointments". Singapore Airlines (UK Content) Job Adverts. 2007-11-05. Diperoleh pada 2007-11-21. If you are warm, hospitable with a winning approach to customer service, we welcome you to join our elite team of Singaporean/ Malaysian Flight Stewardesses/ Stewards. (Residing in Singapore) Click here for more details. Flight Stewardesses (Singapore Permanent Residents) Click here for more details Indonesian Flight Stewardesses. Click here for more details. Malaysian Flight Stewardesses/ Stewards. Click here for more details. Indian Flight Stewardesses. Click here for more details. Chinese Flight Stewardesses. Click here for more details Hong Kong Flight Stewardesses/ Stewards. Click here for more details 
  3. "Current Uniforms - Cabin Crew". 2007. Diperoleh pada 2007-11-21. 
  4. Lee, Julian (2007-09-06). "Epitome of the modern woman keeps starring role". The Sydney Morning Herald. Diperoleh pada 2007-11-21. Singapore Airlines stewardesses dressed in sarong kebaya uniform pose at Changi International Airport in Singapore. Singapore Airlines have said the iconic Singapore Girl, a symbol of the carrier's renowned in-flight service standards, will remain. Dale Woodhouse, Singapore Airlines' manager of passenger marketing, said that she would still be "front and centre of the campaign", which began last week in the lead-up to the inaugural flight on October 26. "As usual she will be a central part of the branding and the image of Singapore Airlines," Mr Woodhouse confirmed after reports earlier this year had her permanently grounded for being too old fashioned and sexist. When asked if she had been updated, Mr Woodhouse replied: "What's there to update? She's eternal, she's the epitome of the modern image [of a woman] and the traditional style of Singapore Airlines. Why would you want to get rid of that?" 
  5. Singapore Airlines Company Information, retrieved on December 24, 2006.

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